THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION

question 204

Essay

THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION:
A brand manager is interested in determining if consumers prefer the new fragrance associated with a detergent.She surveyed 212 consumers and has them rank the new and old fragrances on a scale of 1 to 10.Of the 198 consumers who scored a different score on the new fragrance than on the old,the absolute values of the differences in their ratings were ranked.The smaller of the ranked sums,8,208,was for those individuals who rated the original fragrance higher.
-Is there evidence that the consumers rated the new fragrance higher?

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Definitions:

Percent

A mathematical term representing a part per hundred, used to describe proportions or ratios.

Helmets

Protective headgear worn to reduce the risk of injury, especially in sports, construction, and transportation.

Opportunistic

Taking advantage of situations with little regard for principles or consequences, often to gain personal benefits or advantages.

Cinema

A movie theater where films are shown for public entertainment or the art of filmmaking itself.