THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION

question 197

Essay

THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION:
A brand manager is interested in determining if consumers prefer the new fragrance associated with a detergent.She surveyed 212 consumers and has them rank the new and old fragrances on a scale of 1 to 10.Of the 198 consumers who scored a different score on the new fragrance than on the old,the absolute values of the differences in their ratings were ranked.The smaller of the ranked sums,8,208,was for those individuals who rated the original fragrance higher.
-A sample of 15 managers in retail stores having self-checkout was asked if their customers have a positive attitude about the scanning process.Ten managers answered "yes," and five answered "no." Test against a two-sided alternative the null hypothesis that,for the population of managers,responses would be equally divided between "yes" and "no."

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Definitions:

Rule of Law

The principle that all individuals, entities, and government are accountable to laws that are publicly promulgated, equally enforced, and independently adjudicated.

Confiscated

Property that has been taken away from its owner by a governmental authority as a penalty or for regulatory reasons.

Transactional Risks

The potential for financial loss that a company faces when engaging in business transactions, especially in foreign markets.

Customary Law

Laws derived from experience, practice, collective wisdom, and shared philosophy to set the boundaries and rights that define relationships between community members.