THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION

question 225

Short Answer

THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION:
In a recent survey,15 viewers were asked to rank their enjoyment of two television programs.Of those respondents who had a preference,4 preferred The Big Bang Theory while 8 preferred Criminal Minds.
-Which nonparametric method is appropriate for analyzing these results?

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Definitions:

Hierarchy of Effects

A sequential model that outlines the stages a consumer goes through, from awareness to knowledge, liking, preference, conviction, and finally purchase.

Mood-Congruence Effects

The influence of an individual’s current mood on their memory, perception, and judgment, often affecting consumer decisions.

Attitude-Belief Hypothesis

A theory suggesting that a person's attitude is based on their beliefs about an object or situation, and the evaluation of these beliefs.

Emotional Dimensions

are the various facets through which emotions can be classified, such as intensity, duration, and valence (positive or negative feelings).