THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION

question 191

Essay

THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION:
A marketing manager is considering adopting one of three new marketing schemes.He chooses three sales people in each region,and has them try the new schemes.He then records the resulting sales as shown below.

-Test at the 10% level of significance the null hypothesis that the population mean sales are the same for the four regions.

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Definitions:

Preferences

Individual choices or tastes that dictate the selection of options or alternatives over others.

Differentiated Marketing Strategy

A marketing approach in which a company develops products or services and marketing campaigns tailored to meet the needs and preferences of different market segments.

Market Segmentation

The process of dividing a market into distinct subsets of consumers with common needs or characteristics, to target them more effectively.

Shifting Population

Refers to demographic changes within a geography over time, including movement, growth, or decline, often impacting social, economic, and infrastructure planning.