Which Section of a Business Plan Lists What a Company

question 11

Multiple Choice

Which section of a business plan lists what a company thinks customers would be willing to pay for the merchandise?

• A) financials
• B) sales and promotion
• C) product
• D) market analysis
• E) executive summary

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Definitions:

Variable Costs

Expenses that change in proportion to the activity of a business, such as the cost of raw materials or production costs.

Variable Costs

Costs that vary directly with the level of production or output.

Financial Performance

A measure of how well a company can use assets to generate earnings, often evaluated through financial statements and ratios.

Modigliani and Miller

Theorists who developed propositions regarding the impact of capital structure on a company's value and its cost of capital, assuming no taxes and market imperfections.