Which of the Following Is NOT an Advantage of Online

question 14

Multiple Choice

Which of the following is NOT an advantage of online marketing over traditional marketing?

• A) ability to reach households without high speed Internet access
• B) ability to track how many eyes have viewed an ad
• C) ability to tailor ads based on consumers' interests
• D) ability to reach consumers using mobile technologies
• E) ability to charge advertisers only for the number of times a Web surfer clicks their ad

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Definitions:

Management By Exception

A management strategy where leadership steps in only when performance deviates significantly from standards, focusing on the exceptions rather than routine operations.

Price Variance

The difference between the actual price paid for something and its standard or expected price, often analyzed in cost accounting.

Quantity Variance

The difference between the expected and actual quantity of materials used in production, reflecting efficiency in material usage.

Direct Materials

The raw materials directly used in the manufacturing of a product.