Hilde's Company Wants to Develop an Understanding of the Demographics

question 58

Multiple Choice

Hilde's company wants to develop an understanding of the demographics of people purchasing its new product.The company wants to target its marketing at this demographic of people.The marketing department has used a database management system to identify the characteristics of buyers.Which of the following will be MOST useful for identifying the appropriate demographic group at which to target marketing?

• A) data warehousing
• B) data brainstorming
• C) data consolidation
• D) data mining
• E) data marting

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Definitions:

Budgeted Production

The quantity of products a company plans to produce over a specific period, based on forecasted sales and inventory levels.

Materials Needed

The raw goods and components required for the manufacturing or production of products.

Cash Budget

A financial plan that estimates cash inflows and outflows over a specific period, often used for managing liquidity and ensuring financial stability.

Depreciation Expense

The allocation of the cost of a tangible asset over its useful life, reflecting the decrease in value over time.