Hilde's Company Wants to Develop an Understanding of the Demographics

question 58

Multiple Choice

Hilde's company wants to develop an understanding of the demographics of people purchasing its new product.The company wants to target its marketing at this demographic of people.The marketing department has used a database management system to identify the characteristics of buyers.Which of the following will be MOST useful for identifying the appropriate demographic group at which to target marketing?

• A) data warehousing
• B) data brainstorming
• C) data consolidation
• D) data mining
• E) data marting

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Definitions:

Ethnomethodologists

Sociologists who study how people use everyday conversation and gestures to construct a shared social order.

Conversational Analyses

A methodological approach in social sciences that studies the structure and patterns of conversation.

Nonvocal Activities

Behavioral actions that do not involve speech, such as gestures, facial expressions, and body language, which communicate social information.

Accounting Practices

The systematic process of recording, reporting, and analyzing financial transactions and data within a business.