What Is the Role of the Information Technology (IT)department

question 72

Essay

What is the role of the information technology (IT)department?

---

Definitions:

Product Development

The process of conceptualizing, designing, and creating a new product to be offered to the market.

Brand Equity

The value a brand adds to a product or service based on consumer perception, recognition, and loyalty.

Packaging

All of the activities of designing and producing the container for a product.

Brand-Loyal Customers

Individuals who consistently purchase the same brand's products or services due to satisfaction, perceived value, or emotional connection.