When Competition for Customers Became More Intense During the Sales

question 93

Multiple Choice

When competition for customers became more intense during the Sales Concept Era,businesses began to ________.

• A) undertake aggressive sales tactics to "push" their products
• B) focus on quality control measures to produce better quality products
• C) use marketing concepts from an earlier era
• D) take advantage of opportunities to market on the Internet
• E) focus on producing the right product for a customer

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Definitions:

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