A Marketing Strategy Consists of the Following Elements: ________

question 84

Multiple Choice

A marketing strategy consists of the following elements: ________.

• A) the target market, the marketing mix, and the product placement only
• B) the target market and the product placement only
• C) the target market and the marketing mix only
• D) the marketing mix, the product placement, and the potential customer base only
• E) the product placement, the price, the promotion, and the place only

---

Definitions:

Inflation Rate

How quickly the average cost of products and services goes up, causing the ability to purchase to decline.

Price/Earnings Ratio

A valuation ratio of a company's current share price compared to its per-share earnings, indicating the dollar amount an investor can expect to invest in a company in order to receive one dollar of that company’s earnings.

Interest Rates

The proportion of a loan charged as interest to the borrower, typically expressed as an annual percentage of the loan outstanding.

Inflation

The rate at which the general level of prices for goods and services is rising, eroding purchasing power over time.