Galaxy Lighting Is a New Company Creating Chandeliers Specifically to Be

question 15

Multiple Choice

Galaxy Lighting is a new company creating chandeliers specifically to be used in hotel lobbies.Since its potential customers are very narrowly defined,it must undertake ________ to focus its marketing efforts.

• A) niche marketing
• B) situational analysis
• C) careful analysis of statistics
• D) a search for the appropriate distribution channel
• E) environmental scanning

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Definitions:

Hard Money

Refers to currency backed by a physical commodity or with intrinsic value, and in politics, to legally specified campaign contributions.

Soft Money

Political contributions made in such a way as to not be subject to federal regulations or limits, often channeled through political parties for "party-building" activities.

Candidate-Centered

Describes political campaigns and politics that focus more on the individual candidates, their characteristics, and issues rather than on party affiliation.

Political Campaigns

Organized efforts which seek to influence the decision-making process within a specific group, often related to elections where candidates seek public office.