Market Segmentation Based on Consumer Characteristics Such as Benefit Sought,brand

question 36

Essay

Market segmentation based on consumer characteristics such as benefit sought,brand loyalty,volume usage,price sensitivity,and how a product is used are examples of what type of consumer market segmentation?

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Definitions:

Sales Messages

Sales messages are communications designed to persuade an audience to purchase a product or service, emphasizing benefits and value to the consumer.

Scenario Painting

Scenario painting involves creating detailed and vivid descriptions of situations or possible outcomes to help in analysis or decision-making processes.

Tangible Rewards

Physical or material rewards given as recognition for an accomplishment or behavior.

Intangible Rewards

Non-material incentives or motivational rewards that are not physically measurable, such as recognition or job satisfaction.