Market Segmentation Based on Consumer Characteristics Such as Benefit Sought,brand

question 36

Essay

Market segmentation based on consumer characteristics such as benefit sought,brand loyalty,volume usage,price sensitivity,and how a product is used are examples of what type of consumer market segmentation?

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Definitions:

Overhead Efficiency

The measurement of how effectively a company uses its overhead costs in the production of goods or services.

Predetermined Overhead Rate

This is a rate used to allocate manufacturing overhead costs to products or job orders, estimated by dividing total estimated overhead costs by an allocation base, such as direct labor hours or machine hours.

Variable Manufacturing Overhead

Costs that vary with the level of production output but are indirect in nature, such as indirect materials and utilities.

Fixed Manufacturing Overhead

Regular, fixed costs associated with operating a manufacturing facility, including costs like rent, depreciation, and property taxes.