Charging Different Prices to Different Customers When These Price Differences

question 81

Multiple Choice

Charging different prices to different customers when these price differences are not a reflection of cost differences is called price ________.

• A) discrimination
• B) targeting
• C) valuation
• D) costing
• E) referencing

---

Definitions:

Retrieval Cues

Stimuli or signals that can trigger the recall of information stored in memory, facilitating the process of retrieving memories.

Memory Code

The form in which information is stored, represented, or retained in the memory.

Decay Theory of Forgetting

A psychological theory suggesting that memory fades over time due to the mere passage of time unless it is actively recalled or rehearsed.

Repression Theory

A psychological concept suggesting that individuals unconsciously push disturbing thoughts, desires, and memories out of conscious awareness.