Consumers Only Need to Consider Tangible Benefits When Buying Products

question 39

True/False

Consumers only need to consider tangible benefits when buying products.

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Definitions:

Cast-Bronze Vessels

Artifacts typically from ancient China, created using the lost-wax casting technique, often used in rituals and known for their intricate designs.

Shang

An early Chinese dynasty (around 1600–1046 BCE) known for its advanced bronze casting, development of a writing system, and ritual practices involving ancestor worship.

Asiatic Sumac

A type of shrub or small tree belonging to the genus Rhus, known for its colorful foliage and sometimes used for dye, tanning, or medicinal purposes.

Lacquer

A varnish-like substance made from the sap of the Asiatic sumac tree, used to decorate wood and other organic materials. Often colored with mineral pigments, lacquer cures to great hardness and has a lustrous surface.