Jack Is the Leader of a Team in Charge of Developing

question 72

Multiple Choice

Jack is the leader of a team in charge of developing a new promotion for a sports drink.Which of the following represents the first step Jack and his team will MOST LIKELY take?

• A) design the marketing message
• B) implement the promotional campaign
• C) evaluate and adjust the marketing efforts
• D) identify the target market
• E) determine the marketing objectives

Know the motivations behind choosing a sales career.

Understand the importance and process of product presentation and closing sales.

Recognize non-financial and financial rewards of a sales career.

Grasp the significance of personal attributes and circumstances on a sales career choice.

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Definitions:

Unethical Practices

Actions or behaviors that are considered wrong, immoral, or against professional standards of conduct.

External Proposal

A proposition or plan submitted by an outside party to an organization or individual for consideration or action.

Persuasive Language

Language used to convince or influence someone to believe or do something.

Initialisms

Abbreviations consisting of initial letters pronounced separately, such as "FBI" for Federal Bureau of Investigation.