Marketers Who Interact with Their Customers on a Regular Basis

question 17

Multiple Choice

Marketers who interact with their customers on a regular basis, and not just at the time of purchase, are most likely engaged in:

• A) brand loyalty.
• B) psychographic segmentation.
• C) market segmentation.
• D) relationship marketing.

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Definitions:

Thoracic Region

The portion of the body's trunk located between the neck and the abdomen, housing the chest organs including the heart and lungs.

Vertebra

One of the individual bones that make up the vertebral column (spine), providing structural support and protecting the spinal cord.

Pelvic Girdle

Site of attachment of the lower limb to the trunk; ring of bone formed by the sacrum and the coxal bones.

Appendicular

Pertaining to the limbs or extremities of the body, including the bones of the arms, legs, and the girdles (shoulder and pelvic) that attach them to the axial skeleton.