While Marketers Cannot Create Needs, They

question 89

Multiple Choice

While marketers cannot create needs, they:

• A) may affect an environment in which specific needs may be activated.
• B) can always sell to somebody.
• C) are close to being able to create needs in the next five years.
• D) control the mass media-almost the same thing.

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Definitions:

Sales

The exchange of goods or services for money, quantifying the performance and profitability of a business.

Operating Assets

Assets that are used for the day-to-day operations of a business, contributing to its ability to generate revenue.

Return On Investment

A measure of the financial gain or loss on an investment relative to the amount of money invested, usually expressed as a percentage.

Contribution Margin Ratio

The ratio of contribution margin (sales minus variable costs) to sales revenue, indicating the percentage of each sales dollar available to cover fixed costs and profit.