Groups of People That Unite on the Internet to Share

question 125

Multiple Choice

Groups of people that unite on the Internet to share a passion for a product are known as:

• A) chat rooms.
• B) virtual brand communities.
• C) consumer networks.
• D) product organizations.

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Definitions:

Present Value

The current value of a future amount of money or stream of cash flows, given a specified rate of return.

Rate Of Return

The increase or decrease in value of an investment within a set timeframe, represented as a percentage of the investment's starting price.

Discount Rate

The interest rate charged by central banks on loans they give to commercial banks or the rate used to discount future cash flows to their present value.

Present Value

The worth in present terms of a lump sum or cash flows anticipated in the future, using a predetermined rate of return for the calculation.