Current Consumer Research Is Likely to Include Attention to the "Dark

question 87

Multiple Choice

Current consumer research is likely to include attention to the "dark side" of consumer behaviour. This growing emphasis refers to the fact that:

• A) it is difficult to measure the contribution of the "art" of consumer behaviour research to the corporate bottom line.
• B) many consumer behaviour findings are being stolen by competitors via computers.
• C) not all consumer behaviour or marketing activity is necessarily beneficial to society.
• D) understanding consumption for its own sake should be the focus of research rather than for the sake of making money.

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Definitions:

Compounding

The process of accumulating interest in an investment over time to earn more interest.

Effective Annual Rate

The annualized rate of interest on a loan or financial product, adjusted for the effects of compounding.

Continuous Compounding

A mathematical approach where interest earnings are immediately reinvested to generate additional earnings continuously.

Stated Rate

The annual interest rate stated on a financial instrument, such as a loan or bond, not adjusting for compounding or fees.