A Researcher Is Studying the Effect of Including a Bonus

question 13

Multiple Choice

A researcher is studying the effect of including a bonus product on people's tendency to purchase personal care items (e.g., shampoo, deodorant, etc.) . The researcher randomly assigns male and female consumers to be asked to buy the product with the bonus or to be asked to buy the product without the bonus. The researcher then calculates the proportion of people in each condition that purchase the product. The independent variable in this study is:

• A) the proportion of people that purchase the product.
• B) personal care items.
• C) gender.
• D) the presence or absence of a bonus.

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Definitions:

Specific Fears

Intense, irrational fears of specific objects or situations, such as heights, spiders, or flying, which can sometimes lead to avoidance behaviors.

Classical Conditioning

A training method where two signals are consistently coupled together, leading to a situation where the response initially triggered by the second signal is now triggered by the first signal alone.

Flatworm

A member of the phylum Platyhelminthes, characterized by their flat, soft bodies, including both free-living and parasitic species.

Electric Shock

The physical effect of electric current passing through the body, which can cause pain or injury.