In an Example of ________,Volkswagen Set Up a Series of Outdoor

question 43

Multiple Choice

In an example of ________,Volkswagen set up a series of outdoor marketing experiences where they put the "Fun Theory" to the test. This is basically the notion that if you make it fun,people will do it. In one example,VW installed musical keyboard bars as stairs in a subway station. This is an example of:

• A) sensory marketing.
• B) stealth marketing.
• C) guerilla marketing.
• D) viral marketing.

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Definitions:

Emotional Pain

A deeply unpleasant emotional response resulting from significant loss, social rejection, or emotional neglect.

Somatosensory Cortex

A region of the brain that processes sensory information from various parts of the body, including touch, pain, and temperature.

Vomeronasal Organ

An auxiliary olfactory sense organ that is found in many animals and is believed to be involved in detecting pheromones.

Pheromones

Chemical substances produced and released into the environment by animals, affecting the behavior or physiology of others of its species.