A Billboard Is Positioned Correctly Beside a Busy Highway

question 58

Multiple Choice

A billboard is positioned correctly beside a busy highway. However, the merchant who purchased the billboard is complaining that no response is being generated by his advertising message. Upon closer inspection, the billboard company determines that the typeface used is too small to be effectively read by a motorist going 100+ km/h on the highway. Which of the following sensory thresholds would be most appropriate to explain the failure of this advertisement to connect with motorists?

• A) the differential threshold
• B) the absolute threshold
• C) the intensity threshold
• D) the relative threshold

---

Definitions:

Schedule C

A tax form used by sole proprietors to report profit or loss from a business, detailing income, expenses, and net profit.

Royalty Income

Income received from the use of one's property or intellectual property (like patents, copyrights, literary works) by others, often as a percentage of revenues.

Deduct Expenses

The process of subtracting eligible costs from gross income, reducing the overall taxable income and, consequently, the amount of tax owed.

Rental Income

Income received from leasing real estate or other property to tenants.