Which of the Following May Be Effective in Getting Viewers

question 7

Multiple Choice

Which of the following may be effective in getting viewers to stop fast-forwarding past television ads recorded on their PVR?

• A) use enticing or novel commercials
• B) decrease ads' sound level below that of adjacent programs
• C) use a preventive or override command in ads
• D) keep commercials short, 10 seconds or less, so that they cannot be electronically identified

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Definitions:

Encoding

In communication, the process of converting a message into symbols or signals that can be understood by the receiver.

Decoding

The process by which a receiver interprets and gives meaning to a message that has been communicated.

Communication Channel

The medium or method used to convey messages or information between senders and receivers.