The Principle of Similarity Means That Consumers Tend to Group

question 105

True/False

The principle of similarity means that consumers tend to group together objects that share physical characteristics; as an example, Coca-Cola, Sprite, and Dad's Old-Fashioned Root Beer are all "carbonated soft drinks."

---

Definitions:

Upward Appeal

A strategy where individuals seek the support or approval of higher-level members within an organization to influence decisions or gain favor.

Incentive Cuts

The reduction or removal of motivators or rewards previously offered, often as a cost-saving measure.

Human Resource Manager

A Human Resource Manager is a professional responsible for overseeing employee-related activities such as recruiting, training, benefits, and compliance within an organization.

Manipulation

The skillful influence or control over someone or something, often in a way that is considered devious or unethical.