In Advertising Research, a Tendency of Consumers to Use Middle

question 15

Multiple Choice

In advertising research, a tendency of consumers to use middle values of a range, omitting extremes, to express their ratings is known as:

• A) normative social behaviour.
• B) averaging.
• C) identification.
• D) compensating.

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Definitions:

True Emotions

Genuine feelings experienced by an individual, as opposed to emotions that are displayed for strategic or social reasons.

Emotional Intelligence

The ability to recognize, understand, and manage our own emotions and to recognize, understand, and influence the emotions of others.

Emotional Intelligence

The capacity to identify, comprehend, and control our personal feelings, as well as to identify, comprehend, and affect the feelings of other people.

Emotional Labor

Overseeing emotional responses and expressions to align with the emotional criteria of a role.