When There Is a Gap Between a Consumer's Present State

question 75

Multiple Choice

When there is a gap between a consumer's present state and some ideal state,this gap creates tension. The magnitude of this tension determines the urgency the consumer feels to reduce the tension. This degree of arousal is:

• A) motivation.
• B) discomfort.
• C) cognitive awareness.
• D) drive.

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Definitions:

App Bar

A graphical control element typically found at the top of an app, containing buttons and icons for frequently used functions.

Outlook Bar

A feature in Microsoft Outlook that allows users to quickly navigate between different sections like mail, calendar, and tasks.

Lock Screen

The lock screen is a feature found in many operating systems that prevents unauthorized access to a device by requiring a user to perform a specific action to gain access.

Sign-in Screen

The interface that appears at the beginning of the use of an application or device that requires user authentication.