Which of the Following Is an Example of Marketers Using

question 44

Multiple Choice

Which of the following is an example of marketers using positive affect to highlight product benefits?

• A) Samsung showcases functional benefits of their new phone and the fact their rival, the iPhone, does not have these features.
• B) A political campaign advertisement conveys that the right thing to do is not vote for the other candidate.
• C) Gambling ads show the side effects of excessive gambling.
• D) An ad for headache relief medication depicts a satisfied user of its product enjoying his or her child's first music recital.

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Definitions:

Intracellular Pathogens

Microorganisms that invade and replicate within the cells of a host, including viruses, some bacteria, and parasites.

Interleukins

A group of cytokines that were first seen to be expressed by white blood cells (leukocytes) and play an important role in the immune system by regulating cell growth, differentiation, and mobility.

White Blood Cells

Cells of the immune system that defend the body against both infectious disease and foreign materials.

Macrophages

Macrophages are a type of white blood cell part of the immune system that engulfs and digests cellular debris, foreign substances, microbes, and cancer cells in a process called phagocytosis.