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In a Study of a Beer Advertisement, Two Executions Were

question 85

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In a study of a beer advertisement, two executions were prepared, one in masculine terms and the other in feminine terms. What kind of people preferred this execution of the ad: "Brewed with tender care, X Beer is a full-bodied beer that goes down smooth and gentle."


Definitions:

Immune System

The complex network of cells, tissues, and organs that work together to defend the body against infections and disease.

Perceived Control

The psychological concept that refers to an individual's belief in their ability to influence or control events in their life.

Nursing Home Residents

Individuals, typically elderly, who live in a facility that provides 24-hour nursing care, assistance with everyday activities, and rehabilitation services.

Perceived Control

A person's confidence in their power to affect situations and results in their personal life.

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