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Frank Simms has decided to use Yoda (i.e., Star Wars wise man character) to promote a new model of a notebook computer. Frank knows that many marketing messages use characters to convince people about the merits of products. Frank has decided to use the technique to his advantage. Upon which of the following psychologists' ideas has Frank based his advertising strategy?
Interpersonal Skills
Abilities used by individuals to interact effectively and harmoniously with other people.
Transformational Style
A leadership approach focused on inspiring and motivating followers to exceed their own interests for the good of the group or organization by effecting significant change.
Relationship Oriented
A leadership or organizational approach that focuses on building strong interpersonal relationships and valuing the well-being of team members.
Servant Leader
A servant leader prioritizes the needs of their team or organization before their own, focusing on the growth and well-being of their colleagues and the community they serve.
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