Could Trait Theory Be Used as a Basis for Market

question 16

Essay

Could trait theory be used as a basis for market segmentation? Explain why or why not, using two traits to illustrate support for your position.

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Definitions:

Workaholics

Individuals who have a compulsion to work excessively and have difficulty disconnecting from their work.

Leisure Activities

Activities undertaken for enjoyment, relaxation, or pleasure during one's free time.

Avoidant Personality Disorder

A mental health disorder characterized by a pervasive pattern of social inhibition, feelings of inadequacy, and hypersensitivity to negative evaluation.

Rejection

The act of dismissing or refusing a proposal, idea, or individual, often leading to emotional distress.