A Primary Application of Functional Theory to the Strategic Positioning

question 119

Multiple Choice

A primary application of functional theory to the strategic positioning of products is:

• A) that everybody uses functional theory for decision making.
• B) in many cases, a particular function will dominate a consumer's need.
• C) that functional theory is more valid and reliable as a predictor of consumer needs than other models.
• D) harmful to the development of favourable product associations.

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The indefinite continued progress of existence and events in the past, present, and future regarded as a whole.