Marketing Managers Often Reject the Concept of Low Involvement by Consumers

question 83

Multiple Choice

Marketing managers often reject the concept of low involvement by consumers in processing product or brand information because:

• A) it implies that much of marketing communications would be wasted effort.
• B) their bosses would fire them on the spot if they thought so.
• C) the billions spent on advertising can't be wrong.
• D) the proof is that consumers do buy their companies' brands.

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Definitions:

Accountability

The obligation of an individual or organization to account for its activities, accept responsibility for them, and to disclose the results in a transparent manner.

Innovative technologies

Advanced or novel technologies that offer new methods, ideas, or products, often leading to significant changes in society or industry.

Citizen Services

Services provided by the government to its citizens aimed at ensuring their welfare, safety, and rights are maintained.

Communication needs

The requirements necessary for effective exchange of information, including clarity, accessibility, and relevance of the communication channels and messages.