In the ABC Model of Attitudes, Is It Possible to Have

question 74

Multiple Choice

In the ABC model of attitudes, is it possible to have a hierarchy that begins with behaviour? Why?

• A) No. Behaviour must have a cause, which could be either a belief or an effect.
• B) No. All known hierarchies begin with emotional or cognitive functions.
• C) Yes. According to balance theory, it is possible for a person to simply react first.
• D) Yes. Sometimes people simply do things and use the self-perception theory to explain it after the fact.

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Definitions:

Yield Management

A strategy used in industries with fixed capacities, like airlines or hotels, to maximize revenue through dynamic pricing and inventory control.

Discount Rate

The discount rate applied in the evaluation of discounted cash flow analysis to calculate the current value of future cash flows.

Sold Rooms Percentage

A metric in the hospitality industry that represents the ratio of rooms booked to the total number of available rooms, indicating occupancy rate and hotel performance.