Using Balance Theory,explain Why a Book Publisher Might Want to Use

question 29

Essay

Using balance theory,explain why a book publisher might want to use Donald Trump as a television "pitchman" for a new book about a previously unknown concept concerning deal financing.

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Definitions:

Delay Gratification

The ability to resist short-term temptation in order to achieve long-term goals.

Self-controlled

The capacity to control one's feelings, ideas, and actions in the presence of desires and sudden urges.

Social Identity

A person's identity as it relates to the groups they belong to.

Gender

A social construct regarding the roles, behaviors, activities, and attributes that a given society considers appropriate for men and women.