Although the Theory of Reasoned Action Is Considered an Improvement

question 98

Essay

Although the theory of reasoned action is considered an improvement over the original Fishbein model, there are still obstacles to predicting behaviour. What are these obstacles?

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Definitions:

Research Experiment

A methodical procedure carried out to verify, refute, or establish the validity of a hypothesis.

Depth Interview

Research method that searches to answer how and why through a one-on-one conversation.

One-On-One

A meeting or interaction between two people, typically aimed at discussing specific issues or topics in detail.

Second-Level Agenda Setting

A theory in mass communication that not only does the media tell us what to think about, but also how to think about it, shaping public opinion by emphasis on specific attributes of issues or events.