A Hot New Trend in Marketing Involves Having Digital Messages

question 105

Multiple Choice

A hot new trend in marketing involves having digital messages designed to blend into the editorial content of the publications in which they appear. This is known as:

• A) digitorials.
• B) an advertorial.
• C) native advertising.
• D) consumer co-creation.

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Definitions:

Average Rate

A means of determining the central or typical value of a set of numbers, calculated by dividing the sum of the values by the number of values.

Federal Spending

The total amount of money expended by the federal government on various programs, services, and obligations, including defense, education, and social welfare.

State and Local

Pertains to the government entities and authorities that operate below the federal level, including states, counties, cities, and towns.

Marginal Tax Rate

The percentage of tax applied to the final dollar of income, signifying the tax paid on any extra dollar earned.