Dan Is Assisting with the Promotion for an Herbal Supplier

question 48

Multiple Choice

Dan is assisting with the promotion for an herbal supplier who has a new product that the developer believes will help people lose weight. Dan is reluctant to promote the new product directly, but attempts to create a lot of buzz within the industry through secondary sources so it does not look like he's trying too hard. What is Dan trying to avoid?

• A) the sleeper effect
• B) the fact that if people really heard from the source and knew where his product came from, they would not be interested in it
• C) the negative spin created under the uses and gratification theory
• D) the corporate paradox

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Definitions:

Sensory Overload

A condition where one or more of the body's senses experiences over-stimulation from the environment.

Swaddling

The practice of wrapping infants tightly in blankets or cloths to restrict movement and simulate the coziness of the womb.

Black And White Mobile

Traditionally, a simple hanging toy for infants designed with high-contrast black and white patterns to stimulate visual development and cognitive attention.

Singing

The act of producing musical sounds with the voice, often including the use of words.