In 2006,Sony Launched a Program in Which It Hired a Person

question 117

Multiple Choice

In 2006,Sony launched a program in which it hired a person to pretend he was a huge PSP fan. The person created a hip-hop song,a YouTube video,as well as a website dedicated to his love for Sony's PSP (called alliwantforxmasismypsp.com) . This is an example of:

• A) fraudulent marketing.
• B) youtubing.
• C) sock puppeting.
• D) podcasting.

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Definitions:

Demand Curve

A graph showing the relationship between the price of a good and the quantity of the good that consumers are willing and able to purchase.

Equilibrium Price

The price point in the market where the amount of goods being offered is equal to the amount being sought by consumers.

Monopoly Supply Curve

A theoretical concept indicating that a monopoly does not have a traditional supply curve because its output decision depends on the demand it faces and its cost structure.

Average Variable Costs

The total variable costs of production divided by the quantity of output produced.