John Happened to Stop by a Showroom and Test Drive

question 91

Multiple Choice

John happened to stop by a showroom and test drive a new Acura LX and then decided he should replace his 2001 clunker before starting his new job. What has occurred?

• A) impulse shopping
• B) marketing benefit
• C) need recognition
• D) opportunity recognition

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Definitions:

Gender Roles

Gender roles are societal norms dictating the types of behaviors that are considered acceptable, appropriate, or desirable for people based on their actual or perceived sex.

Gender

The range of characteristics pertaining to, and differentiating between, masculinity and femininity.

Sex

A biological category based on reproductive organs and genetic makeup, commonly classified as male or female.

Psychoanalytic

Pertaining to a theory of psychology founded by Sigmund Freud, focusing on the role of unconscious motivations and early childhood experiences in determining behavior and personality.