Examlex
What is a major distinction between customers who purchase a product because they are brand loyal and those who purchase by inertia?
Larger Request
In the context of persuasion, starting with a high-demand request that is likely to be rejected, followed by a smaller request.
Real Request
A genuine or sincere appeal or demand made by one party to another.
Social Commitment
A pledge or obligation to follow through with certain social behaviors or attitudes, often for the benefit of a group or community.
Self-Perception Theory
The theory that people sometimes infer their attitudes and attributes by observing their behavior and the situation in which it occurs.
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