A Consumer Selects a Brand That Performs Best on the Most

question 30

Multiple Choice

A consumer selects a brand that performs best on the most important attribute for that product. This is the result of which decision rule?

• A) lexicographic rule
• B) elimination-by-aspects rule
• C) conjunctive rule
• D) attribute preference rule

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Definitions:

SNAP

stands for Supplemental Nutrition Assistance Program, a federal aid program in the United States that provides food-purchasing assistance for low- and no-income people.

Income

Funds received regularly as a result of working or making investments.

Objective Eligibility Criteria

The predefined and transparent standards used to determine an individual's or entity's qualification for a program or benefit.

Public Assistance

Government-provided support aimed at individuals or households with inadequate or no income.