The Concept of ________ Is Based on Building Strong Customer

question 25

Multiple Choice

The concept of ________ is based on building strong customer service experiences with loyal customers in ways that foster a continued relationship over time.

• A) relationship marketing
• B) database management
• C) customer co-creation
• D) retention marketing

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Definitions:

Formal Teams

Groups within an organization that are officially recognized and organized with specific roles and tasks to achieve collective goals.

Grouping Work Positions

The process of organizing jobs and responsibilities within a company into specific categories or departments to streamline operations.

Functional Structure

An organizational design that groups employees by their similar specializations, roles, or tasks.

Top Management Group

Consists of the highest-level executives in an organization who are responsible for strategic decisions and overall direction.