We May Not Wish to Be Identified with a Particular

question 95

Multiple Choice

We may not wish to be identified with a particular group, so we take great care not to dress nor act like members of that group. The group from which a consumer actively tries to distance himself is called a:

• A) rejection reference group.
• B) negative externality.
• C) paradox reference group.
• D) dissociative reference group.

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Definitions:

Wechsler

Refers to a series of standardized tests used to evaluate cognitive abilities and intellectual abilities, including the Wechsler Adult Intelligence Scale (WAIS).

Tacit Knowledge

Knowledge that is difficult to transfer to another person by writing it down or verbalizing it, often acquired through personal experience.

Formal Academic Knowledge

Structured and systematic knowledge acquired through formal education systems, such as schools and universities.

Knowledge by Description

Understanding that comes from being told or reading about something rather than experiencing it directly or innately.