In Group Decision-Making Contexts, the Person Who Actually Makes the Purchase

question 64

Multiple Choice

In group decision-making contexts, the person who actually makes the purchase is called the:

• A) initiator.
• B) user.
• C) buyer.
• D) influencer.

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Definitions:

Frugal Heuristics

Cognitive shortcuts or rules of thumb that simplify decision making.

Effective Decision Making

The process of making choices by identifying a decision, gathering information, and assessing alternative resolutions to achieve a goal.

Thoughtful Deliberation

A process of carefully considering and reflecting on various options or aspects of a situation before making a decision.

Alternatives

Alternatives refer to other options or choices available in a given situation.