In Group Decision-Making Contexts, the Person Who Actually Consumes the Product

question 55

Multiple Choice

In group decision-making contexts, the person who actually consumes the product or service is called the:

• A) initiator.
• B) user.
• C) buyer.
• D) influencer.

---

Definitions:

Cryonics

A method of subjecting a corpse to extremely low temperatures through the use of dry ice and liquid nitrogen.

Euphemisms

Mild or indirect words or expressions substituted for ones considered harsh or blunt when referring to something unpleasant or embarrassing.

Life Insurance

A contract between an insurer and a policyholder in which the insurer guarantees payment of a death benefit to named beneficiaries upon the death of the insured.

Separate Sphere Ideology

A 19th-century belief system positing that men and women have distinct roles, with men belonging to the public, work sphere, and women to the private, domestic sphere.