In a Much-Discussed Marketing Failure, Coca-Cola Launched "New Coke" on the Basis

question 108

Multiple Choice

In a much-discussed marketing failure, Coca-Cola launched "new Coke" on the basis of successful taste tests, only to encounter massive resistance when consumers discovered that their beloved Coca-Cola would no longer be available. Even though many consumers probably would have bought the new flavour on their own, they felt that the company had taken the right to choose away from them. This hostile public outcry is an example of:

• A) door-in-the-face.
• B) norms.
• C) reactance.
• D) decision polarization.

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Definitions:

Efficiency

The ratio of the output to the input of any system, highlighting the ability to use the least amount of resources to achieve the highest amount of output.

Quality

The standard or measure of excellence of a product, service, or process, often gauged against customer expectations and industry benchmarks.

Management History

The study of the evolution of management thought, practices, and theories over time, reflecting changes in societal norms, economic conditions, and technological advancements.

Universal Process Approach

A methodology applied in business and management that emphasizes the use of standardized processes across all operations and regions to achieve efficiency and quality.