A Major Reason That Marketers Are Concerned with What People

question 35

Multiple Choice

A major reason that marketers are concerned with what people say about a product is that word-of-mouth communication:

• A) tends to be more powerful than information received on formal promotion channels.
• B) is easier to control by the marketer than other means of communication.
• C) is not as effective as advertising.
• D) can be purchased relatively inexpensively by the marketer.

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Definitions:

Structured Programming Principles

Structured Programming Principles are a subset of programming paradigms that suggest programs should be divided into functions and follow strict sequences, selections, and loops.

Continue Statement

A control statement that causes the loop to immediately jump to the next iteration, skipping any code in between.

Counter-Controlled Loop

A loop that uses a counter variable to control the number of times the loop executes, incrementing or decrementing with each iteration.