Although WOM Is a Powerful Method of Marketing Communication, It

question 15

True/False

Although WOM is a powerful method of marketing communication, it still accounts for only about one-third of all consumer goods sales.

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Definitions:

Nonsense Syllables

Meaningless sets of two or three letters that are used in memory and learning experiments.

Hermann Ebbinghaus

A German psychologist famous for his research on memory and learning, best known for discovering the forgetting curve.

Words

Distinct elements of a language or communication system, consisting of one or more sounds or their written representation, that function as a principal carrier of meaning.

Memory Researcher

A scientist who specializes in studying how memory works, including how information is encoded, stored, and retrieved.